Thursday, June 21, 2012

Lee Denim - Burn Your Own Brand

In today's marketplace several clothing companies have "make your own" programs. Lee was probably the pioneer in this campaign. They let you design your own brand or pick a brand from a famous western ranch and apply it to a separate leather patch on their Lee Riders. I'm not sure how long they offered this, but I'd guess to was a 1960s to 70s thing. Years ago I remember seeing a branding gun, similar to a glue gun, from Lee being up for auction on ebay. Unfortunately I didn't grab any pictures.

Image from an old Etsy listing

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