In today's marketplace several clothing companies have "make your own" programs. Lee was probably the pioneer in this campaign. They let you design your own brand or pick a brand from a famous western ranch and apply it to a separate leather patch on their Lee Riders. I'm not sure how long they offered this, but I'd guess to was a 1960s to 70s thing. Years ago I remember seeing a branding gun, similar to a glue gun, from Lee being up for auction on ebay. Unfortunately I didn't grab any pictures.
|Image from an old Etsy listing|