Tuesday, April 10, 2012

Lucky Joe's Secret - Sweet, Orr & Co. Advertising Booklet 1897

Here's a great little advertising booklet for Sweet, Orr & Company that I had never seen before. It was published by The Bates-Whitman Company, New York City in 1897. This copy was distributed by M. Hoban Dry Goods in Benson, Minnesota.

The booklet is basically a story about how a "Lucky Joe" gets ahead in life by being a smart shopper and buying Sweet, Orr & Company work clothes. I find it kinda funny that "Lucky Joe" has saved enough money buying Sweet, Orr & Company goods that he can afford a piano. I guess that was the thing to have back then. 

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