c.1910 Cones' "Boss" Overalls and Jackets Advertising Tag

I recently purchased this advertising tag featuring Cones' "Boss" Overalls and Jackets on ebay. The seller said the piece was very fragile. He wasn't kidding. The thick card stock tag was in several pieces when it arrived. Surprisingly it still had it's original string (not pictured). The above scans are the tag in its original state and the images below are a quick Photoshop job to show what the card would look like on a better day. There's no date on the piece, but I would put it around 1910 because of the image on the front. This appeared in several trade publications in 1910. The final image shows an ad from the Brotherhood of Locomotive Firemen and Enginemen's Magazine dated January 1910.